Most e-commerce support conversations are not complex. They are predictable. * “Where is my order?” * “Can I return this?” * “I received the wrong size.” * “When will my refund arrive?” * “How do I change my address?” Yet thousands of brands still handle these manually. The question is no longer whether AI can
For years, companies have tried to automate customer support. Chatbots. Decision trees. Workflow rules. AI assistants. Yet most automation projects quietly stall after initial excitement. Teams disable bots. Agents override automation. Customers ask for humans. The problem isn’t that automation doesn’t work. The problem is that most automation
For the past two decades, customer support has scaled the same way in every growing business: More customers → more conversations → more agents. Software improved workflows. Automation added shortcuts. AI introduced suggestions. But one thing never changed: Customer operations still required more human labor as companies grew. That model is now